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104 Lockhaven Dr. | Houston, TX 77073-5500

Production Print from Konica Minolta and OSOT

Hot spots for production print

  • Research published by Printing Impressions magazine, on where are growth areas for spend on print from commercial printers or CRDs
  • Top ten vertical market spend and trends:
    • Packaged Foods = up 5% to $18.8 billion spent on print
    • Medical/Pharmaceutical Suppliers = 8% to $16.2 billion
    • Non-news publishing = up 3% to $11.4 billion
    • Telecommunications = up 5% to $11 billion
    • Banking/Insurance = down 2% to $10.9 billion
    • Beverages = down 3% to $10.5 billion
    • Healthcare = up 5% to $10.5 billion
      • “direct mail will be feverish”
      • Increase in number of beds from 900K to 1.1 million (22%+)
      • Average hospital stay of $36,000
    • Real Estate = up 5% to $10.5 billion
    • Travel/hospitality = up 5% to $9.3 billion
    • Automotive = down 9% to $6.2 billion
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