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Konica Minolta Printer Copier #1 Loyalty


written by Scott Cullen January 23, 2019

Konica Minolta Business Solutions U.S.A., Inc. has announced that it has again received first place in Brand Loyalty in the 2019 Brand Keys Customer Loyalty Engagement Index. This marks the twelfth consecutive year that Konica Minolta has received this prestigious recognition.

Brand Keys, a New York–based client loyalty and engagement consultancy, publishes this annual syndicated study, which examines clients’ relationships with 822 brands in 90 categories. According to the 2019 Brand Keys Customer Loyalty Engagement Index, Konica Minolta has been recognized for Brand Loyalty in the “MFP Office Copier,” (multifunction printer), category.

Brand Keys’ 24th annual Customer Loyalty Engagement Index and research consultancy identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. The Index recognizes the brands that receive the highest loyalty and engagement assessments, and surpass competitors for responding to the category values customers desire most.

“We are proud and honored to receive this recognition for the twelfth consecutive year because it exemplifies how valuable our products and services continue to be to our customers,” said Kay Du Fernandez, Senior Vice President, Marketing, Konica Minolta. “We look forward to continuing to develop and provide the highest quality solutions and services to our clients in the future.

“It’s hard to measure what moves faster today. Customer expectations or their desires for innovation?” said Robert Passikoff, Brand Keys Founder and President. “Based on Konica Minolta’s track record, they’ve managed not only to keep up with both, but to anticipate tech sector trends. Twelve years being a loyalty leader is an extraordinary accomplishment in today’s marketplace and we congratulate them.”

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